Where Content and Certification Converge

Where Content and Certification Converge

In this case study, find out how Slack stood up a new customer certification program in a matter of months by prioritizing multi-vendor partnerships and iterative learning design - Presented by Liana Maharaj-Parrish & April Trask, Slack

About this course

Have you ever been asked to design a learning experience with a deadline of “yesterday”?   One of the many challenges facing learning professionals today is the breakneck speed at which we move. We have to build quickly, with limited resources, and yet produce effective, beautiful products. Especially in customer education, businesses often ask us to move faster and design smarter, and yet the bar for polished, accessible, and quality content continues to rise. How do we let go of our traditional guardrails to move quickly and still create a secure and seamless certification experience?

In this case study, find out how Slack stood up a new customer certification program in a matter of months by prioritizing multi-vendor partnerships and iterative learning design. You’ll learn how we transitioned from in-person to online learning and testing for the Slack admin and developer certifications. You’ll explore how the team confronted challenges and adjusted priorities to exceed stakeholder expectations, target pass rates, and satisfaction metrics without the industry-standard timeline or usual guideposts for instructional design. You’ll learn strategies to create – even with aggressive deadlines – an effective and beautiful minimum viable product. You’ll explore how iterative design can help us work out loud, embrace our own discomfort and ultimately create effective certification experiences for our customers.

Presented by:

  • Liana Maharaj-Parrish, Global Head of Certification Programs, Slack
  • April Trask, Senior Enterprise Learning Experience Designer, Slack

Curriculum

  • Where Content and Certification Converge
  • Next Steps

About this course

Have you ever been asked to design a learning experience with a deadline of “yesterday”?   One of the many challenges facing learning professionals today is the breakneck speed at which we move. We have to build quickly, with limited resources, and yet produce effective, beautiful products. Especially in customer education, businesses often ask us to move faster and design smarter, and yet the bar for polished, accessible, and quality content continues to rise. How do we let go of our traditional guardrails to move quickly and still create a secure and seamless certification experience?

In this case study, find out how Slack stood up a new customer certification program in a matter of months by prioritizing multi-vendor partnerships and iterative learning design. You’ll learn how we transitioned from in-person to online learning and testing for the Slack admin and developer certifications. You’ll explore how the team confronted challenges and adjusted priorities to exceed stakeholder expectations, target pass rates, and satisfaction metrics without the industry-standard timeline or usual guideposts for instructional design. You’ll learn strategies to create – even with aggressive deadlines – an effective and beautiful minimum viable product. You’ll explore how iterative design can help us work out loud, embrace our own discomfort and ultimately create effective certification experiences for our customers.

Presented by:

  • Liana Maharaj-Parrish, Global Head of Certification Programs, Slack
  • April Trask, Senior Enterprise Learning Experience Designer, Slack

Curriculum

  • Where Content and Certification Converge
  • Next Steps