Train to Retain

How Jamf Leveraged Short-form Content to Amplify Their GTM Strategy

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About this course

2023 | Jun 29

Leadership wants you to ramp up your customer training program to drive retention. At the same time, resources and budgets are constrained. What’s a learning professional to do?

Jamf implemented a new content format to engage learners beyond onboarding and throughout the customer journey – with a little help from Skilljar.

 
 

Jamf’s journey to short-form content

Customers who go through Jamf’s training (or even take one module from their catalog) retain at a higher percentage. So their training team wanted to come up with ways to disseminate content in short, bite-sized pieces that would reach new learners.

Watch this discussion with Randon Ruggles, Director of Customer Education for Jamf, and learn how they extended their training platform content to new audiences with short-form videos. As a result, learners can access self-serving tutorials, how-tos, and troubleshooting tips through short videos available in multiple channels.

Learn from Jamf: 

  • How they leveraged Skilljar APIs and new processes to create multiple learning experiences with the same short-form video content
  • How Jamf’s short-form content and Skilljar integrations lead to increased retention and an overall improved product experience
  • How a small content innovation was able to change the GTM motion at Jamf - from marketing to product to in-app documentation

Speakers

Randon Ruggles

Randon Ruggles
Director, Customer Education
Jamf

Jen_Raphael Headshot

Jen Raphael
Director of Customer Marketing
Skilljar

About this course

2023 | Jun 29

Leadership wants you to ramp up your customer training program to drive retention. At the same time, resources and budgets are constrained. What’s a learning professional to do?

Jamf implemented a new content format to engage learners beyond onboarding and throughout the customer journey – with a little help from Skilljar.

 
 

Jamf’s journey to short-form content

Customers who go through Jamf’s training (or even take one module from their catalog) retain at a higher percentage. So their training team wanted to come up with ways to disseminate content in short, bite-sized pieces that would reach new learners.

Watch this discussion with Randon Ruggles, Director of Customer Education for Jamf, and learn how they extended their training platform content to new audiences with short-form videos. As a result, learners can access self-serving tutorials, how-tos, and troubleshooting tips through short videos available in multiple channels.

Learn from Jamf: 

  • How they leveraged Skilljar APIs and new processes to create multiple learning experiences with the same short-form video content
  • How Jamf’s short-form content and Skilljar integrations lead to increased retention and an overall improved product experience
  • How a small content innovation was able to change the GTM motion at Jamf - from marketing to product to in-app documentation

Speakers

Randon Ruggles

Randon Ruggles
Director, Customer Education
Jamf

Jen_Raphael Headshot

Jen Raphael
Director of Customer Marketing
Skilljar