To Monetize or Not to Monetize: Smartsheet's Story

Stephanie Barbee and Damani Musgrave share their first-hand experience in scaling a successful monetized program.

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About this course

To Monetize or Not to Monetize: Smartsheet's Story

RECORDED DECEMBER 14, 2022 

As with many customer education organizations, Smartsheet University opened its virtual doors to customers offering free self-paced training. Fast forward 7 years and "SmartU" has scaled to include weekly virtual instructor-led events, in-person training in multiple US cities, custom training packages, and three professional certifications — all in support of a $1M+ annual revenue target.

Smartsheet's path to premium training

Smartsheet is the enterprise platform for dynamic work — aligning people and technology to help organizations move faster. Smartsheet University's free, self-paced training was the starting point while a scalable, revenue-generating course catalog was the end goal. So they stepped out into what was once uncharted territory of monetized training to make their vision a reality.

Stephanie Barbee, Sr. Manager of Customer Training, and Damani Musgrave, Sr. Learning Experience Designer, share their first-hand experience in scaling a successful monetized program. Watch now to learn more about their path to premium training and the takeaways for other teams looking to build a $1M+ revenue-generating program. 

Insights and learnings Smartsheet shares:

  • Strong indicators to support a transition to paid learning
  • Success metrics to include in the planning process
  • Catalog management and content creation strategies 

Speakers

StephanieBarbee-1

Stephanie Barbee
Sr. Manager, Customer Training, Smartsheet

 

Damani-Musgrave

Damani Musgrave
Sr. Learning Experience Designer, Smartsheet

 

CarolynBradley_headshot

Carolyn Bradley
Director of Demand Generation, Skilljar

About this course

To Monetize or Not to Monetize: Smartsheet's Story

RECORDED DECEMBER 14, 2022 

As with many customer education organizations, Smartsheet University opened its virtual doors to customers offering free self-paced training. Fast forward 7 years and "SmartU" has scaled to include weekly virtual instructor-led events, in-person training in multiple US cities, custom training packages, and three professional certifications — all in support of a $1M+ annual revenue target.

Smartsheet's path to premium training

Smartsheet is the enterprise platform for dynamic work — aligning people and technology to help organizations move faster. Smartsheet University's free, self-paced training was the starting point while a scalable, revenue-generating course catalog was the end goal. So they stepped out into what was once uncharted territory of monetized training to make their vision a reality.

Stephanie Barbee, Sr. Manager of Customer Training, and Damani Musgrave, Sr. Learning Experience Designer, share their first-hand experience in scaling a successful monetized program. Watch now to learn more about their path to premium training and the takeaways for other teams looking to build a $1M+ revenue-generating program. 

Insights and learnings Smartsheet shares:

  • Strong indicators to support a transition to paid learning
  • Success metrics to include in the planning process
  • Catalog management and content creation strategies 

Speakers

StephanieBarbee-1

Stephanie Barbee
Sr. Manager, Customer Training, Smartsheet

 

Damani-Musgrave

Damani Musgrave
Sr. Learning Experience Designer, Smartsheet

 

CarolynBradley_headshot

Carolyn Bradley
Director of Demand Generation, Skilljar