Three Keys to Unlocking a Successful Customer Education Program

About this eBook

What elevates a customer education program from good to great? Every one of our customers are unique, but the most successful programs have three key attributes in common: strategy, content, and technology. 

Throughout this eBook we will explore what you can do to replicate the best practices of our customers to build an impactful customer education program.

We'll take a deep dive look into:

• Defining your customer education strategy
  • Revenue generation
  • Cost recovery
  • Customer churn reduction
  • Increase Customer Satisfaction score (CSAT)
  • Increase Net Promoter Score (NPS)
  • Improved upsell
• Developing great content
  • Identify the most approachable learning format
  • Creating content that works
  • Building for change
  • Common pitfalls to avoid
• LMS Capabilities: What to Look for
  • Technical scalability
  • User-experience
  • Integrations
  • Analytics

Over the course of just a few years, we’ve seen successful education programs that span a variety of industries - from construction management software, to security applications and human resources tools. Regardless of the vertical, customer education is a critical facet of any business. Keeping these three characteristics in mind - strategy, content, and technology - it’s possible for any company to build a Customer Training Platform that both encourages product adoption and supports customer renewal and lead generation opportunities.