Acquiring and Retaining Learners to Drive Product Adoption
Maria Manning-Chapman discusses TSIA’s Customer Engagement Model (LAER) and explores why the methodology is a strategic imperative for both those in Education Services and XaaS organizations.
In this keynote address at Skilljar Connect 2019 Maria Manning-Chapman, Vice President, Education Services Research at the Technology Services Industry Association (TSIA), discusses TSIA’s Customer Engagement Model (LAER) and explores why the methodology is a strategic imperative for both those in Education Services and XaaS organizations.
As she delves into each stage of the LAER Model (Land, Adopt, Expand, and Renew), Maria explores the following topics:
- Free- and fee-based training strategies,
- Consumption behavior, prompts, and threshold definition,
- Customer retention and subscription renewal tactics, and
- Industry-leading data that supports training as a key driver of product adoption.