Intro to Program Strategy

Curriculum

• Welcome to the Intro to Program Strategy Course (1:08)
• Define Program Objectives
• What is Customer Education? (2 min read)
• Benefits of Creating a Customer Education Program (7 min read)
• Your Guide to Creating a Customer Education Program (10 min read)
• Creating a Customer Education Strategy (9 min read)
• Defining your Customer Education Strategy (5 min read)
• Education Business Models (5:57)
• What's the Right Model? (2:50)
• 5 Steps to Model Definition (7:01)
• Audience
• Understanding your Audience (2 min read)
• The Role of your Audience (19:45)
• A look at Audience Archetypes (17:32)
• Defining your Education Mix Based on your Audience (11:25)
• Using the Formula to Meet your Audience's Needs (2:09)
• Infrastructure/Team Setup
• The Ideal Customer Education Team (1 min read)
• How to Build a Customer Training Team (16 min read)
• 5 Ways to Ensure Training is Cross-Functional (5 min read)
• How Customer Education and Customer Success Can (and Should) Collaborate (2 min read)
• Technology
• Choosing Technology that Works (7 min read)
• The 2020 B2B Customer Enablement Landscape (9 min read)
• Choosing the Right Technology for External Training (10 min read)
• Customer Education Strategy 101: Technology (6:22)
• Best Practices for Launching an LMS (Template)
• Budgeting
• 6 Ways to Secure More Training Budget (11 min read)
• Create a Budget (3:26)
• What's in your Budget Proposal? (12:37)
• Monetization
• Introducing 3 Customer Education Business Models (1:00)
• How to Price and Package Customer Training (14 min read)
• Building a Business Case For Customer Training (13 min read)
• The Free Training Fallacy: Why Paying for Training isn’t a Roadblock (6 min read)
• Exploring a Subscription Model for Training (6:59)
• Myths and Realities: Free- and Fee-Based Training (3 min read)
• Three Business Models to Consider When Charging for Training (5 min read)
• Certification
• Badges, Certificates, and Certifications: A Comprehensive Guide to Credentialing (15 min read)
• What are Credentials? (1:16)
• Badges (2:41)
• Certificates of Completion (1:26)
• Assessment-Based Certification vs General Certification (3:05)
• High Stakes vs Low Stakes Certification (5:06)
• How Your Goals Inform Your Strategy (5:26)
• Risks & Process (2:56)
• How to Align Customer Training With Certifications (9 min read)
• Up Next
• Survey/Feedback
• Summary