Gaining Buy-In: How to market your external training program internally

Walk away knowing how to win hearts & minds (plus budget) through internal marketing.

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About this course

JUNE 27, 2024

In this session, attendees walked away knowing how to win hearts & minds (plus budget) through internal marketing. With your sign-up, you will get immediate on-demand access to the recording:

  • Break down the core concepts of CE and how it differs from typical training efforts.
  • Use real-world examples and data to show CE's impact on company goals.
  • Steps to elevate CE's role within the company, turning it from a niche program to a core strategic pillar.
  • Multiple teams can benefit from the Academy—from CE to CSMs to Marketing to Support. Having trained customers = a time/effort saved in their day-to-day, plus impact on metrics they care about.
  • Techniques to make internal teams excited about promoting and participating in CE

Speakers

Matt Robinson
Head of Training & Enablement, Reltio

 

Jill Glynn
Senior Manager, Scaled Engagement, LinkedIn

 

Ali Biggs
VP of Marketing, Skilljar

About this course

JUNE 27, 2024

In this session, attendees walked away knowing how to win hearts & minds (plus budget) through internal marketing. With your sign-up, you will get immediate on-demand access to the recording:

  • Break down the core concepts of CE and how it differs from typical training efforts.
  • Use real-world examples and data to show CE's impact on company goals.
  • Steps to elevate CE's role within the company, turning it from a niche program to a core strategic pillar.
  • Multiple teams can benefit from the Academy—from CE to CSMs to Marketing to Support. Having trained customers = a time/effort saved in their day-to-day, plus impact on metrics they care about.
  • Techniques to make internal teams excited about promoting and participating in CE

Speakers

Matt Robinson
Head of Training & Enablement, Reltio

 

Jill Glynn
Senior Manager, Scaled Engagement, LinkedIn

 

Ali Biggs
VP of Marketing, Skilljar