Establishing and Maintaining Your Content Roadmap

Establishing and Maintaining Your Content Roadmap Cross-Functionally

Every good content strategy starts with a roadmap. Gong sets their content priorities and roadmap cross-functionally with input from their executive, product, and marketing teams. But it doesn't stop there. Aligning your content roadmap to overall business needs requires a scalable plan for content maintenance. Learn from the pros at Gong how to scope and prioritize your content, and collaborate across other teams within your organization to ensure your roadmap doesn't take any detours.

Speaker(s)

Stephanie Pellegrino
Director Customer Education & Training, Gong

Emily Morgan
Instructional Designer, Gong