Education + Marketing: Uncover hidden opportunities to add value

AUGUST 15, 2024

Unlock the Power of Unified Marketing and Education Campaigns

Discover the strategic importance of aligning your marketing and training efforts to drive significant business growth. Our expert speakers will guide you through practical steps, innovative strategies, and real-world success stories to help you achieve your goals.

You’ll walk away knowing how education and marketing teams can work together to get additional value from their Academy including:

• Strategies to convert educational milestones and Academy registrations into leads (AQLs)
• Connect the technical dots to understand the power of automation and integration
• Use analytics to understand which courses drive engagement and conversion
• How to package and repurpose educational content to enhance its marketability

Learn the Art of transforming your academy into a powerful marketing force:

• Create a cohesive strategy and agree on common objectives such as MQLs, course enrollment, and product growth.
• Utilize analytics to identify which courses drive engagement and conversion.
• Develop campaigns that employ multiple channels to attract more learners and generate leads.
• Showcase the results of coordinated initiatives and communicate the increase in performance.

Speakers

Kendal MacLean
Director of Customer Education, FloQast

 

Nicole Penland
Head of Demand Generation, Skilljar