Building Your Customer Education Brand
Using customer champions to drive widespread program adoption
Building Your Customer Education Brand: Using customer champions to drive widespread program adoption
From WEDNESDAY, SEPTEMBER 25, 2019 | 10:00 A.M. PST
When you’re building a Customer Education program, your efforts will largely focus on content creation and strategy. In the midst of that development, it’s easy to overlook another core component of your program: marketing. Whether it’s via email, within your product, or through another channel, strong branding and marketing efforts are what attract customers to your program, help you build advocacy among your customer base, and drive future growth.
In this webinar, Natasha Husein, Product Marketing Manager at classroom learning technology company, Clever, will present her strategy for branding Clever Academy, and creating customer champions that drive widespread program adoption across its broad user base.
You’ll learn about:
- Partnering with your marketing team to reach a broad audience
- Creating customer champions for your education program
- Tips and tricks for branding your customer education