A Customer-First Approach to Professional Certifications
Bluebeam joins Skilljar to share how their customer-first approach to launching a professional certification brought value to their customers, education program, and organization.
A Customer-First Approach to Professional Certifications
From OCTOBER 19, 2022
Bluebeam joins Skilljar to share how their customer-first approach to launching a professional certification brought value to their customers, education program, and organization.
Bluebeam's focus on customer value pays off: When education teams set out to create a certification program, they often think about the value a certification program will drive to their company — decreasing churn, increasing product adoption, etc. - Not Bluebeam.
The Bluebeam education team's main objective was to meet the needs of their customers and ultimately help users be more successful with the product. In turn, they created a high-stakes, professional exam that delighted customers while also aligning perfectly with department and company goals.
Hear Bluebeam's approach and learnings on:
- Creating an interactive exam
- Monetizing the certification
- Customer pilot launch
- Badging and community feedback
Aily Roper
Lead Learning Experience Designer, Bluebeam
Carolyn Bradley
Director of Demand Generation, Skilljar