A Customer-First Approach to Professional Certifications

A Customer-First Approach to Professional Certifications

Bluebeam joins Skilljar to share how their customer-first approach to launching a professional certification brought value to their customers, education program, and organization.

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About this course

A Customer-First Approach to Professional Certifications

From OCTOBER 19, 2022

Bluebeam joins Skilljar to share how their customer-first approach to launching a professional certification brought value to their customers, education program, and organization.

Bluebeam's focus on customer value pays off: When education teams set out to create a certification program, they often think about the value a certification program will drive to their company — decreasing churn, increasing product adoption, etc. - Not Bluebeam. 

The Bluebeam education team's main objective was to meet the needs of their customers and ultimately help users be more successful with the product. In turn, they created a high-stakes, professional exam that delighted customers while also aligning perfectly with department and company goals. 

Hear Bluebeam's approach and learnings on:

  • Creating an interactive exam 
  • Monetizing the certification
  • Customer pilot launch
  • Badging and community feedback

 

Aily Roper - Headshot-1-1

Aily Roper
Lead Learning Experience Designer, Bluebeam

CarolynBradley_headshot
Carolyn Bradley
Director of Demand Generation, Skilljar

About this course

A Customer-First Approach to Professional Certifications

From OCTOBER 19, 2022

Bluebeam joins Skilljar to share how their customer-first approach to launching a professional certification brought value to their customers, education program, and organization.

Bluebeam's focus on customer value pays off: When education teams set out to create a certification program, they often think about the value a certification program will drive to their company — decreasing churn, increasing product adoption, etc. - Not Bluebeam. 

The Bluebeam education team's main objective was to meet the needs of their customers and ultimately help users be more successful with the product. In turn, they created a high-stakes, professional exam that delighted customers while also aligning perfectly with department and company goals. 

Hear Bluebeam's approach and learnings on:

  • Creating an interactive exam 
  • Monetizing the certification
  • Customer pilot launch
  • Badging and community feedback

 

Aily Roper - Headshot-1-1

Aily Roper
Lead Learning Experience Designer, Bluebeam

CarolynBradley_headshot
Carolyn Bradley
Director of Demand Generation, Skilljar