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A Customer-First Approach to Professional Certifications
Bluebeam joins Skilljar to share how their customer-first approach to launching a professional certification brought value to their customers, education program, and organization.
About this course
When education teams set out to create a certification program, they often think about the value a certification program will drive to their company — decreasing churn, increasing product adoption, etc.. - Not Bluebeam.
The Bluebeam education team's main objective was to meet the needs of their customers and ultimately help users be more successful with the product. In turn, they created a high-stakes, professional exam that delighted customers while also aligning perfectly with department and company goals.
Hear Bluebeam's approach and learnings on:
- Creating an interactive exam
- Monetizing the certification
- Customer pilot launch
- Badging and community feedback
Skilljar Recorded Webinar from Wednesday, October 19, 2022
About this course
When education teams set out to create a certification program, they often think about the value a certification program will drive to their company — decreasing churn, increasing product adoption, etc.. - Not Bluebeam.
The Bluebeam education team's main objective was to meet the needs of their customers and ultimately help users be more successful with the product. In turn, they created a high-stakes, professional exam that delighted customers while also aligning perfectly with department and company goals.
Hear Bluebeam's approach and learnings on:
- Creating an interactive exam
- Monetizing the certification
- Customer pilot launch
- Badging and community feedback
Skilljar Recorded Webinar from Wednesday, October 19, 2022
