4 Ways That Culture Amp Turned Customer Education into Their Secret Weapon
March 10, 2020
Along with Culture Amp’s Senior Customer Education Program Manager, Bailey Edgell, we explored the different ways training can be used to achieve varied business outcomes.
When Culture Amp first began using Skilljar, the team was primarily focused on building a scalable, on-demand training program to help create a self-service training experience for customers. Alongside this overarching goal, Culture Amp sought to expedite the new user activation process, increase product usage and adoption, and build a more scalable process overall. And in just the first month of working with Skilljar, Culture Amp exceeded its goal for monthly active users (MAUs) by 50 percent. Culture Amp has maintained this positive trajectory and continues to exceed this goal each month since launch!
In the webinar, Bailey outlined four distinct ways they’ve expanded the impact of training:
1. Training a competitive differentiator
2. Training as a sales enablement tool
3. Training as an expansion driver
4. Training as a driver for customer health