Level Up Your Content for Customers
In this webinar, Matt reveals the secrets of success for anyone looking to use videos and screen capture images to communicate more effectively through customer education.
Level Up Your Content for Customers: Best Practices for Video, Demos, & More
From Wednesday, July 21, 2021
More organizations are using video as part of their product education strategy to attract attention and delight their customers -- and stay competitive. Thankfully, video content is becoming more affordable and easier to make in-house. But where to begin? And if you’re already using video in your Customer Education efforts, how can you turn up the volume, figuratively speaking, to engage more customers?
Skilljar is delighted to welcome Matt Pierce, Learning and Video Ambassador for TechSmith, the industry leader for screen recording and screen capture software. In this webinar, Matt reveals the secrets of success for anyone looking to use videos and screen capture images to communicate more effectively through customer education.
In this webinar, you’ll learn:
- What makes a great product demo or course? (Spoiler alert - it’s great content!)
- How to easily create professional-quality images and videos for more effective customer training, support, and how-to content
- How to create great content for your education platform on a tight budget, or with limited experience
- What you need to know before you pick up your camera (or smartphone) to create educational video content
From lighting to microphones, and from image sizes to color palettes, this webinar will cover the basics of smart content creation as well as more advanced techniques for the experienced user.
Whether your educational video aspirations are modest, sophisticated, or somewhere in between, you’ll have the tools you need to attract and engage more customers. We promise it’s easier than you think!
Moderated by: Michael Freeman, VP of Marketing, Skilljar
