Keynote: Engaging and Empowering Customers with Video

Keynote: Engaging and Empowering Customers with Video

Matt Pierce, Learning and Video Ambassador at TechSmith, details how and why video should be a key component of any customer training program

About this course

Video is one of the most impactful mediums for customer training and as video creation becomes more and more accessible, it’s importance continues to grow. In this keynote address at Skilljar Connect 2019, Matt Pierce, Learning and Video Ambassador at TechSmith, details how and why video should be a key component of any customer training program. Additional topics discussed include:  

  • Strategies for developing and integrating video content into your Customer Education program, 
  • Video development tips and best practices, and
  • How TechSmith uses video to increase product adoption and drive revenue.

About this course

Video is one of the most impactful mediums for customer training and as video creation becomes more and more accessible, it’s importance continues to grow. In this keynote address at Skilljar Connect 2019, Matt Pierce, Learning and Video Ambassador at TechSmith, details how and why video should be a key component of any customer training program. Additional topics discussed include:  

  • Strategies for developing and integrating video content into your Customer Education program, 
  • Video development tips and best practices, and
  • How TechSmith uses video to increase product adoption and drive revenue.