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Promoting the Product

Promoting the Product

Discover ways to inspire end users to learn more about the various products and features you offer.

About this course

In this course, we'll cover several strategies for marketing product training offerings to end users.

Different customers will fall within different levels of product adoption. These levels often correspond to end users' awareness of, and willingness to embrace, your overall product offerings. You can engage with end users at any level of product adoption and market relevant training offerings to them. 

This course will share strategies that you can apply today to promote the product and drive up training registration numbers.

Who should take this course?

This course is designed for Customer Educators, Training Marketers, and anyone interested to learn more about engaging with customer learners. 

Duration: ~18mins

Curriculum18 mins

  • Introduction
  • Goal: Drive Product Adoption (~2 min)
  • Driving Product Adoption
  • Outreach Channels (~13 min)
  • Product Adoption Levels
  • Reaching Learners
  • 5 Strategies for Promoting Product Training
  • Strategize (~2 min)
  • Marketing Plan Checklist
  • Survey
  • Summary

About this course

In this course, we'll cover several strategies for marketing product training offerings to end users.

Different customers will fall within different levels of product adoption. These levels often correspond to end users' awareness of, and willingness to embrace, your overall product offerings. You can engage with end users at any level of product adoption and market relevant training offerings to them. 

This course will share strategies that you can apply today to promote the product and drive up training registration numbers.

Who should take this course?

This course is designed for Customer Educators, Training Marketers, and anyone interested to learn more about engaging with customer learners. 

Duration: ~18mins

Curriculum18 mins

  • Introduction
  • Goal: Drive Product Adoption (~2 min)
  • Driving Product Adoption
  • Outreach Channels (~13 min)
  • Product Adoption Levels
  • Reaching Learners
  • 5 Strategies for Promoting Product Training
  • Strategize (~2 min)
  • Marketing Plan Checklist
  • Survey
  • Summary