Marketing New User Training

Marketing New User Training

Learn how to convert your newest customers into your newest learners!

About this course

In this course, we'll cover several strategies for marketing training content to new customers.

Different organizations take various approaches to supporting new customers - some depend largely on human contact, while others mainly leverage automated systems. However you support your newest customers, there are many ways you can market relevant training offerings to them.

This course will share strategies that you can apply today to market new user training and drive up training registration numbers.

Who should take this course?

This course is designed for Customer Educators, Training Marketers, and anyone interested to learn more about engaging with customer learners. 

Duration: ~20mins

Curriculum20 mins

  • Introduction
  • Goal: Reduce Time to Value (~2 min)
  • Marketing New User Training
  • Outreach Channels (~15 min)
  • Onboarding Models
  • Reaching Learners
  • 7 Strategies to Market Onboarding Training
  • Strategize (~2 min)
  • Marketing Plan Checklist
  • Summary
  • Survey

About this course

In this course, we'll cover several strategies for marketing training content to new customers.

Different organizations take various approaches to supporting new customers - some depend largely on human contact, while others mainly leverage automated systems. However you support your newest customers, there are many ways you can market relevant training offerings to them.

This course will share strategies that you can apply today to market new user training and drive up training registration numbers.

Who should take this course?

This course is designed for Customer Educators, Training Marketers, and anyone interested to learn more about engaging with customer learners. 

Duration: ~20mins

Curriculum20 mins

  • Introduction
  • Goal: Reduce Time to Value (~2 min)
  • Marketing New User Training
  • Outreach Channels (~15 min)
  • Onboarding Models
  • Reaching Learners
  • 7 Strategies to Market Onboarding Training
  • Strategize (~2 min)
  • Marketing Plan Checklist
  • Summary
  • Survey