Measurement & Optimization Strategies

Measurement & Optimization Strategies

This course is designed to give you an overview of key topics for tracking the health of your program.

About this course

Understanding the program and business impact metrics will help you get a sense of what is and isn’t working within your program. These metrics can help you identify areas that you can improve your program, but also identify the areas that you are excelling in and can lean into further.

This course was designed to ensure that you have a baseline knowledge across the wide range of topics that relate to Measurement in Customer Education. Since everyone has a wide range of existing knowledge and experience, feel free to skip around and cover the sections that you’d like to touch on before taking the certification exam.

In this course, we cover program metrics, business impact metrics, content iterations, and feedback. As you navigate the course, don’t forget to check out the lesson summaries for additional details around a topic, as well as helpful links for you to explore further.

Curriculum

  • Welcome to the Measurement & Optimization Strategies Course (1:01)
  • Metrics Overview
  • Metrics to Manage Your Customer Education Program (4 min read)
  • Program Metrics
  • Uncovering Actionable Insights to Determine if Your Customer Education Program is Working (9:09)
  • 3 Questions to Evaluate the Health of Your Customer Education Program (12 min read)
  • Assessing the Health of Your Customer Education Program using Training Data (6 min read)
  • Business Impact Metrics
  • How to Use Customer Education Data to Make Better Business Decisions (15 min read)
  • The Impact of Delight on Business (9:34)
  • Translating Customer Education Success into Business Impact (25:11)
  • Secure More Training Budget by Showcasing ROI (3 min read)
  • Feedback
  • Why Listening to your Customers Matters (2:46)
  • Evaluating Learning: Insights from Learning Professionals (3 min read)
  • Beyond Learner Surveys (5 min read)
  • Up Next
  • Survey
  • Summary

About this course

Understanding the program and business impact metrics will help you get a sense of what is and isn’t working within your program. These metrics can help you identify areas that you can improve your program, but also identify the areas that you are excelling in and can lean into further.

This course was designed to ensure that you have a baseline knowledge across the wide range of topics that relate to Measurement in Customer Education. Since everyone has a wide range of existing knowledge and experience, feel free to skip around and cover the sections that you’d like to touch on before taking the certification exam.

In this course, we cover program metrics, business impact metrics, content iterations, and feedback. As you navigate the course, don’t forget to check out the lesson summaries for additional details around a topic, as well as helpful links for you to explore further.

Curriculum

  • Welcome to the Measurement & Optimization Strategies Course (1:01)
  • Metrics Overview
  • Metrics to Manage Your Customer Education Program (4 min read)
  • Program Metrics
  • Uncovering Actionable Insights to Determine if Your Customer Education Program is Working (9:09)
  • 3 Questions to Evaluate the Health of Your Customer Education Program (12 min read)
  • Assessing the Health of Your Customer Education Program using Training Data (6 min read)
  • Business Impact Metrics
  • How to Use Customer Education Data to Make Better Business Decisions (15 min read)
  • The Impact of Delight on Business (9:34)
  • Translating Customer Education Success into Business Impact (25:11)
  • Secure More Training Budget by Showcasing ROI (3 min read)
  • Feedback
  • Why Listening to your Customers Matters (2:46)
  • Evaluating Learning: Insights from Learning Professionals (3 min read)
  • Beyond Learner Surveys (5 min read)
  • Up Next
  • Survey
  • Summary