Marketing and Distribution Tactics

Marketing and Distribution Tactics

This course is designed to give you an overview of key topics surrounding what you should know about when it comes to marketing your customer education program.

About this course

Building a program and creating great content is typically not enough to be successful. You’ll need to let your audience know that your program exists or why they need to complete a new course. Partnering with your marketing team is a great way to get the word out about your program and content, but where this collaboration really shines is by reaching the right audience with the right message at the right time. Understanding more about your marketing strategy, marketing campaigns, and how to increase your reach are 3 key areas that will help your audience understand the value that your program provides.

This course was designed to ensure that you have a baseline knowledge across the wide range of topics that relate to Marketing Customer Education. Since everyone has a wide range of existing knowledge and experience, feel free to skip around and cover the sections that you’d like to touch on before taking the certification exam.

As you navigate the course, don’t forget to check out the lesson summaries for additional details around a topic, as well as helpful links for you to explore further.

Curriculum

  • Welcome to the Marketing and Distribution Tactics Course (1:12)
  • The Importance of Partnering with the Marketing Team (4:57)
  • Creating a Marketing Strategy
  • 4 Ways to Market Your Customer Education Program (10 min read)
  • Marketing Strategy (2 min read)
  • Importance of Branding in Customer Education (1:39)
  • Branding Examples and Processes (8:46)
  • Developing Marketing Campaigns
  • Getting internal Buy-In to Build your Program (2:26)
  • Building Your Marketing Campaign (6:53)
  • Marketing Your Customer Education Program via Email (3 min read)
  • Strategies for Marketing Training (3 min read)
  • Increasing Campaign Reach
  • Customer Education Strategy 101: Engagement (3:22)
  • How to Know if Your Marketing Initiatives are Working (5:17)
  • Increase Reach through Marketing Initiatives (4 min read)
  • Up Next
  • Survey
  • Summary

About this course

Building a program and creating great content is typically not enough to be successful. You’ll need to let your audience know that your program exists or why they need to complete a new course. Partnering with your marketing team is a great way to get the word out about your program and content, but where this collaboration really shines is by reaching the right audience with the right message at the right time. Understanding more about your marketing strategy, marketing campaigns, and how to increase your reach are 3 key areas that will help your audience understand the value that your program provides.

This course was designed to ensure that you have a baseline knowledge across the wide range of topics that relate to Marketing Customer Education. Since everyone has a wide range of existing knowledge and experience, feel free to skip around and cover the sections that you’d like to touch on before taking the certification exam.

As you navigate the course, don’t forget to check out the lesson summaries for additional details around a topic, as well as helpful links for you to explore further.

Curriculum

  • Welcome to the Marketing and Distribution Tactics Course (1:12)
  • The Importance of Partnering with the Marketing Team (4:57)
  • Creating a Marketing Strategy
  • 4 Ways to Market Your Customer Education Program (10 min read)
  • Marketing Strategy (2 min read)
  • Importance of Branding in Customer Education (1:39)
  • Branding Examples and Processes (8:46)
  • Developing Marketing Campaigns
  • Getting internal Buy-In to Build your Program (2:26)
  • Building Your Marketing Campaign (6:53)
  • Marketing Your Customer Education Program via Email (3 min read)
  • Strategies for Marketing Training (3 min read)
  • Increasing Campaign Reach
  • Customer Education Strategy 101: Engagement (3:22)
  • How to Know if Your Marketing Initiatives are Working (5:17)
  • Increase Reach through Marketing Initiatives (4 min read)
  • Up Next
  • Survey
  • Summary